Salter Mitchell and NVFD
Friday, August 14
8:00am – 9:30am
2:00pm – 3:30pm
This workshop will provide an introduction to the National Volunteer Fire Council’s revolutionary recruitment and retention campaign. Topics will include developing strategies and tactics for targeting interested/reaching untapped populations, understanding and utilizing campaign tools to easily and effectively recruit, optimizing new sampling opportunities to engage prospective volunteers, and evaluating success.
Help deparments enhance their recruitment and retention efforts by familiarizing attendees with the messaging, tools, and tactics of the NVFC’s national campaign.