Instructor: Bill Suthard
Friday, August 12, 2016
1:00pm – 2:30pm
As a follow-up to last year’s session at SAFRE, we take this year to the next level. This educational session partners a Fire Department Public Information Officer with a veteran Charlotte News Reporter in a co/presentation and discussion on the importance of using Social Media to engage and inform your customers (residents, visitors, government leaders and sister agencies).
Using examples of real time posting and reporting, both experts will discuss the importance of keeping your audience informed via Social Media. The session will focus on examples of using Social Media for breaking news alerts, news updates, news releases, community events along with the follow-up opinion and perspective from a Veteran Reporter.
Together we will work to dispel any myths of a Mainstream Media / Public Safety partnership and why this partnership really is a positive and must have for all vested parties.
We will explore our established relationship and how we (the Huntersville Fire Department) share and interact with our Media partners to engage and inform our customers – while also developing, reinforcing and protecting our brand.
The session will wrap up with a question and answer segment.